Welcome to the UKeepCommission.com Blog

2018-11-15 13:16:50
Selling Your Home in ANY Market

It is possible to sell your home in any market. The big question you must first ask though is whether you want to be 'on' the market or 'in' the market.

Let’s take a look...

There are many factors that contribute to the value of a home. However, the reality is the seller only has control over two of those factors...Price and Condition. The seller can't control the taxes, the seller can't control the rating of the local school, the seller can't control the lot size etc. On the other hand, the seller does have control over the price of the home as well as the condition of the home.

As I heard it spelled out one time during a real estate webinar, there are essentially three places you can be when selling your home:

  1. On the Market 
  2. No Man's Land 
  3. In the Market

If you are 'on the market' you are listed, but not getting any showings or offers. Therefore, you will need to adjust either the price or the condition of the home...or both.

If you are getting showings, but still are not getting any offers then you have entered what is called No Man's Land. To get out of No Man's Land and actually start to get offers you will have to once again adjust either the price of your home or the condition of your home...or both.

Where you really want to be is IN the market. You know you are IN the market when you are getting both showings and offers.

So, the trick is to adjust your Price and Condition to position yourself IN the market. However, for most people, the reality is it is much easier, more cost efficient and time efficient to adjust the price of the home than it is to adjust the condition of the home.

Again, if you want to sell your home you must be IN the market. The price of the home and the condition of the home are the only two factors a seller has control over.

To sell your home fast we suggest doing only minor and essential upgrades while focusing more on pricing your home to generate more showings and more offers and quite possibly a bidding war.


Adam Waxler is a Florida Licensed Broker and owner of uKeepCommission Real Estate. If you're thinking about selling your Lakewood Ranch home (or any home in Sarasota or Manatee County) and would like to save money on the commission, then call Adam at 941-465-9206. One phone call can save you thousands of dollars.

 
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Selling Your Home in ANY Market

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